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Spindrifter Series :: Caroline Pemberton

T H E   S P I N D R I F T E R   S E R I E S 

Today we were excited to introduce you to the next of our Spindrifter Series of incredible and inspiring women – Caroline Pemberton. 

Caroline is an amazing Australian TV presenter,producer, philanthropist, adventure addict, entrepreneur and once upon a time, Miss Australia!  I was lucky enough to catch up with Caroline a couple of weeks ago in Manly to ask her a few questions…

↠ How did you come to be where you are now?

Haha that’s a long story, but it involves sleeping on a glacier for 6weeks at Everest, and as a teenager wanting to change the world, inheriting a sash and tiara as a beauty queen (somewhat surprisingly dropping out of uni and becoming a TV Presenter!

↠ What’s your big vision // dream for the next few years?

My big vision is to win an Emmy for a TV series I am making called ‘Log Off & Live’ and to launch a successful female adventure brand called MissAdventure.

↠ Tell us what typical day for you looks like?

Every day is different, when I’m working, I’m very much on location, focused on filming, sometimes for 16hrs a days in all corners of the globe. When I’m between filming, I’m hustling, producing, working from home, surfing, boxing and spending time with the people I adore. My life is valued not by money as such, but by my freedom of time and my experiences, so I’m happiest when I can wake up everyday and go for a surf or get outside and then hustle on a fun projects. There’s lots of eating in there too 🙂 I love good food.

↠ When you’re not busy adventuring, where can we find you?

I love my down time, there’s nothing better than snuggling up with a cup of tea (Earl Grey 🙂 and a good book. I love to read, and have a constant rotation of books beside my bed.

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↠ What has been your most important & defining moment so far?

This is a tricky question, but I’m going to say deciding to go with my brother Rex, to Mt. Everest Base Camp as his Base Camp manager and support in his bid to become the Youngest Australian to Summit (which he did in 2005, aged 21) I was just 19, but so many connections fell into place there. I learnt the power of dreams and goals, watching my brother accomplish his and I embraced my humanitarian side through a connection to the Sherpa community, which in turn, weirdly and wonderfully, landed me in a beauty pageant which to my own surprise I won, becoming Miss Australia. I then fell into TV and now get to do what I love everyday which is promote the wonderful world of action sports, adventure and the outdoors to a wide audience. You never know where one opportunity today may lead you in a decades time.

↠ Tell us about your personal connection to our wild and beautiful natural landscapes + what do you do to minimise your impact on them?

For me, it’s impossible to separate. The connection is so obvious, the environment is my playground, it’s where I am the happiest, whether it is seeing Antartica on a once in a lifetime trip, or surfing everyday on the Northern beaches, I can’t play in this stunning world and not want to protect it. I probably drive my flatmates crazy collecting every plastic bag and bit of packaging to recycle and I try to avoid one-time plastics use as much as possible, that means no bottled water, no straws, no plastic bags etc. I offset where I can and support businesses that are supporting our environment. I am happy to pay a little more for products I know have no impact or are actively working towards the protection of our planet. Have you ever heard of a wag bag?? (Haha if not google it) well the extend to which I love my environment is well defined by those..  We use them on filming expeditions etc to make sure we literally leave nothing but footprints….

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↠ Who / what do you look to for inspiration?

My brothers always inspire me, I’m an adoring little sister that can never keep up, but that in turn pushes me to continue to up the ante and push myself. He’s always doing something new and amazing and ground breaking.
I’m also inspired by the other women around me and in our community, chicks that are totally charging at whatever it is they’ve chosen to do. I love being swept up in the excitement of a group of girls trying something together for the first time or watching a woman who is so exceptional at what she does. I always see so much courage and feel so supported with like-minded women.

↠ What is your favourite quote and why does it particularly resonate with you

Easy and I hope it resonates with you too…. “The master in the art of living makes no sharp distinction between his work and his play, his labour and his leisure, his mind and his body, his education and his recreation, his love and his religion. He hardly knows which is which. He simply pursues his vision of excellence at whatever he does, leaving others to decide whether he is working or playing. To himself, he is always doing both”

↠ What’s next on your horizon? // What can we expect to see?

I like that, ‘expect to see’ it brings a sense of accountability to it. You can expect to see me launch my own TV series called ‘Log Off & Live’  which is all about inspiring others to spend less time on their devices and more time outside, connecting with the world and each other through adventure. You can also expect me to launch a brand called MissAdventure which will create a community for likeminded women to engage in adventure with inspiration, gear, events etc. You can expect me to see me in the surf and planning crazy adventures and living out my bucket list. You can expect to see me healthy, active, smiling and laughing. Thanks for making me accountable!


PHOTO CREDIT SheSurfs Mikala Wilbow

↠ What advice would you have for someone who wants to follow in your footsteps?

Haha I don’t know about footsteps, but here’s a few things I’ve learn along the journey:

1. Say YES to opportunity even if it challenges you in new ways and doesn’t necessarily ‘fit’ with the idea you have of yourself. You never know where things will lead when you keep an open mind and heart. I think life has a funny way of pushing you onto the track you are supposed to be on. I was a tomboy grade A student who ended up falling into a beauty pageant, becoming a uni dropout and as random as it still is, Miss Australia. It was a strange string of opportunities that I never would have imagined for myself but kept saying yes which is how I found myself in the career I’ve now enjoyed for almost a decade. Working in TV has allowed me to live a joyful passionate life doing what I love every single day. I don’t have a degree, but I like to think I received a rare and precious education in the world around me. No path is “wrong or right”. Success should be your own definition. Judge it only beside your own happiness and not by what others deem a successful path. Say yes to opportunity even if it feels totally random, like when someone asks you to be in a beauty pageant and you rock up to a casting in your mums high heels, your mums mascara and your year 10 formal dress. Worked for me.

2. Spend time dreaming. Did you know the same areas of your brain light up whether you are imagining or visualising something that do when it is actually real. So dream, imagine, visualise and let it become real.

3. Be unapologetic about who you are. Be relentless with what you want to achieve. You have to just back yourself. Instead of asking what could go wrong? Why not ask, what could go right? You probably won’t fit the mould or the status quo, but who cares. You’re only accountable to yourself so be authentic to that.

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4. Define what success means to you and live by that. It’s too easy to get caught up in the idea that success means lots of money, a career, a nice car and a big house. Choose what makes you happiest and then define your definition of success by that. For me, it’s being time rich, having a great lifestyle, being healthy and having lots of time with the people I love. I work to that. Somehow when you do what you love, the money comes anyway.

6. Stop comparing yourself to others, especially on social media. It’s hard to be productive when you feel crap about yourself because you are caught up in a downward spiral of comparison. Remember, not to compare your behind the scenes to everyone else’s highlight reel. . It’s tempting to be petty & be a victim of your own insecurities and then breed hate and envy, but what if instead, we all used our insecurities as a marker to see our weaknesses and where we most needed to expend some self love. Persevere at being a better person for yourself, rather than trying to be someone else. Remember, The chances of you being exactly you. i.e. the chances of your ancient ancestors meeting and falling in love – of the individual eggs and sperm coming together and so on and so forth is 400 TRILLION to one. That’s how special you really are.

7. Be still in nature, drink in the wild air. It’s good for you in so many ways.

8. Always. Always. With no negotiation, listen to your intuition. It usually gives you ample warning and it’s always right. If I had listened to mine, I wouldn’t have had 36stitches in my thigh following a paragliding accident, although it did leave a good scar and a good story.. we can leave that one for next time 🙂

Dream Big + Adventure Hard,

Thanks so much Caroline for taking the time to chat, I’m for one, super excited to see the launch of Miss Adventure! Really inspiring interview that makes me just want to get outside into the wild!

You can find out more about Caroline and Miss Adventure here…






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